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Tapping on New Markets Overseas

Customized Strategies specific to each target audience
Tapping New Market Opportunities Overseas
  • Customize marketing strategies for specific geographic markets
  • Leverage Hallyu trend to develop and promote tourism commodities
  • Sponsor invitationals to travel agents, media, industry personnel etc.
  • Promote Korea through events, expositions, public marketing strategies
  • Tap new and potential markets
  • Attract tourists through massive incentive programs, e.g. MICE
  • Produce and distribute overseas TV advertisements
Marketing Activities
  • Survey & investigate international tourism trends in major marketing sectors
  • Provide tourism statistics and marketing information
  • Produce and distribute promotional periodicals and materials
  • Hold tourist photo contests
Focus Areas by Geographical Location
Areas Target Group Activities
Japan Women, Youth, Family, etc.
  • Experiential Tours (Hansik - Korean Food, Leisure and Beauty)
  • Historical & Cultural Tourism (Temple stay))
  • Youth Educational Tours and Drama / Movie Tours
  • Joint marketing with Japanese travel agencies and local governments in Japan
China Youth and Seniors Group Travel, Corporate Incentive Tours
  • Developing mid-to-high-end tourism products
  • Tourism products for Seniors and field trips for youth travel groups
  • SIT - Special Interest Travel (Wedding photography, society groups, etc.)
  • Marketing related to the World Expo Shanghai 2010
Asia, Oceania Family Travel, Corporate Incentive Tours, Hallyu Tourists
  • Seasonal Tours (Autumn foliage trips, ski trips, etc.)
  • Shopping Tours
  • Industrial Site Observation Tours
  • Filming Location Tours
Europe, Americas High-income earners, Senior Citizens, Affiliated individuals and groups
  • Joint tourism packages with neighboring countries (Hong Kong, China, Japan)
  • Niche Market (Taekwondo, Korean War Veterans, Korean Adoptees)
Overseas Offices
Office Activities
Tokyo Office
(Japan Regional Center)


Beijing Office
(China Regional Center)


LA Office
(Americas Regional Center)
  1. 1. Promotion of Tourism in Korea
    • Overseas advertisement
    • Media coverage, press releases, etc.
    • Participation in tourism exhibitions and trade shows
    • Consumer promotions
    • PR events and seminars, DM etc.
  2. 2. International tourism to Korea
    • Promote in the local tourism industry
    • Develop and promote tourism products
    • Develop large group tours and incentive packages
  3. 3. International conferences & events
    • Initialize global conventions and exhibitions
    • Coordinate efforts with international tourism organizations
  4. 4. Sponsor overseas promotion by travel organizations and other local agencies
    • Develop tourism commodities and PR in cooperation with local agencies.
    • Survey the local markets & provide information
    • Sponsor and support overseas promotional events by travel organizations and other local agencies
  5. 5. Survey and collect information on the local tourism market
  6. 6. Provide information on sight-seeing in Korea
  7. 7. Develop marketing strategies and cooperative business efforts targeting specific geography audiences
  8. 8. Marketing surveys and overall e-marketing administration by geographical location
  9. 9. Overall coordination of overseas advertisements by geographical location
OSAKA Office
FUKUOKA Office
SHANGHAI Office
GUANGSHOU Office
CHENGDU Office
XIAN Office
WUHAN Office
SHENYANG Office
HONGKONG Office
NEW YORK Office
TORONTO Office
FRANKFURT Office
PARIS Office
LONDON Office
MOSCOW Office
SYDNEY Office
SINGAPORE Office
TAIPEI Office
BANGKOK Office
JAKARTA Office
MANILA Office
KUALA LUMPUR Office
DUBAI Office
NEW DELHI Office
ISTANBUL Office
VLADIVOSTOK Office
HANOI Office
  1. 1. Promotion of tourism in Korea
    • Overseas advertisement
    • Media coverage, press releases, etc.
    • Participation in tourism exhibitions and trade shows
    • Consumer promotions
    • PR events and seminars, DM etc.
  2. 2. Inbound tourism to Korea
    • Promotion in the local tourism industry
    • Development and promotion of tourism products
    • Large group tours and incentive packages
  3. 3. International conferences & events
    • Initialize global conventions and exhibitions
    • Coordinate efforts with international tourism organizations
  4. 4. Sponsor overseas promotion by travel organizations and other local agencies
    • Develop tourism commodities and PR in cooperation with local agencies
    • Survey the local markets & provide information
    • Sponsor and support overseas promotional events by travel organizations and other local agencies
  5. 5. Survey and collect information on the local tourism market
  6. 6. Provide information on sight-seeing in Korea