Traditional Korean liquors, transforming through time
Know your traditional liquors
Traditional Korean liquors are made with traditional methods handed down generation after generation, reflecting the sentiment and time of Korea. Traditional Korean liquors are largely divided into unrefined rice wine (makgeolli), clear rice wine, distilled rice wine with high alcohol content (i.e., soju), and fruit liquors made from local fruits.
A national liquor fair is held for traditional Korean liquors to discover and award outstanding products. Let’s have a look at some of the recent local traditional breweries that won the awards.
“Hangang Brewery” in Seongsu-dong, the home of real Seoul makgeolli
Hangang Brewery recently became the most trendy makgeolli maker through collaborations with various brands. The secret of this brewery lies in the sweet Gyeongbokgung Rice that is cultivated in Gangseo-gu, Seoul, that does not need any additional sweeteners.
“Naroo Makgeolli” by Hangang Brewery won the Grand Prize at the 2021 K-Sool Award unrefined rice wine category. It boasts minimal sparkle, subtle natural sweetness, and it is soft on your pallet and well -by the young generations.
“Hwayang” from Cheongju that is known for its sweet water
Good water makes good wine, and that is true for makgeolli as well. Hwayang Brewery is located in Cheongju, Chungcheongbuk-do Province where it is known for its sweet water and makes makgeolli with nothing but Korean-grown sweet rice, quality water, and handmade malt as the traditional way.
“Pungjeongsagye Chun (Spring)” that won the Presidential Prize at the 2021 K-Sool Award is a clear rice wine that has the aroma of well-fermented malt and its signature pear blossoms, buckwheat blossoms, and apple scent. It is incredibly smooth to drink despite its alcohol content of 15%, enhancing the natural flavors of the foods it is paired with thanks to its zingy acidity and sweetness.
“Mowall” from Wonju, Gangwon-do Province with deep mountain valleys and clear water
Mowall is a cooperative association of people who have the same goal of inheriting traditional liquors, studying wholesome liquor culture, and spreading correct drinking culture to the next generation and is located in Wonju, Gangwon-do Province.
“Mowall In,” the winner of the Presidential prize at the 2020 K-Sool Award, has striking 41% alcohol content, but it offers a crisp aftertaste that clears your mind. It is distilled soju made with rice, malt, and water of Wonju, Gangwon-do Province only and nothing else.
Traditional liquors back in the spotlight, thanks to the drink-at-home trend
Because of the spread of COVID-19, the drinking practice in Korea shifted inside the walls of the home. This “drink-at-home” trend is shining the spotlight on traditional liquors sold online. In particular, makgeolli, the representative traditional Korean liquor, is received positively among younger generations. Korean makgeolli producers are developing unique products in collaboration with snack brands and displaying diverse makgeolli products in convenience stores to catch the eyes of young people.
Fast-changing future of traditional liquors
In the past, the image of traditional liquors was limited to the ones that are brought to countryside homes in the arms of older people during traditional holidays, but now, new traditional liquor breweries are popping up and new generations of brewers are coming into the market.
This is bringing new products with lower alcohol content, redefining the image of traditional liquors as ones that are loved by the people in their 20s and 30s. Traditional liquors that had the image of “healthy drink” are now changing rapidly to cater for a new generation of drinkers. Hold your glasses up for the traditional Korean liquors that are keeping their charms yet seeking new changes. Have a glass of traditional Korean liquor and feel their transformation yourself.