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Foodtrip on The Road

Seosulla Street, Seoul

2023-09-18 04:08:10 No. of Views 209

1. Food Trip through Hidden Alleys of Korea : Seosulla Street, Seoul - Fusion food with healthy ingredients and traditional desserts

Alley Map - 1: Seosulla Street, 2: Jongmyo, 3: Sewoon Arcade, 4: Cheonggyecheon, 5: Trails, Food: SASA, Jalppajin Memil, Daramgee

Follow the paths taken by the royal night watch to connect Seoul’s past with the present in these alleyways, where you can find eclectic fusion cuisine made with fermented foods and traditional dishes and desserts prepared with healthy ingredients.

Our itinerary begins with Seosulla Street’s hanok neighborhoods and follows the Cheonggyecheon Stream, the waterway at the heart of Seoul, to the hiking trail at Hanyangdoseong, the Seoul City Wall, where one has an expansive view of the Seoul City center. Follow this three-hour itinerary to meet the places where Seoul’s past and present come together.

Seosulla Street Itinerary
*Click on each course to see details.
1. 서순라길

A place where traditions meet the present,

#Fusion #Hanok #Alley

As the capital of Korea, Seoul’s city center has a future-like quality made evident by Korea’s rapid economic development. That cosmopolitan core coexists with traditions imbued into the alleys hidden across the city. To explore this side of Seoul, start from Seosulla Street and make a circle along the Cheonggyecheon Stream. This road will lead you to the "true" heart of Seoul, where traditions built up over thousands of years meet with today’s culture in harmony. Seoul, the capital of Korea: During the 500-year Joseon* period, it was known under a different name, "Hanyang."

The old city center around the royal palaces of Gyeongbokgung and Changdeokgung is now home to a collection of hanok villages that form the most traditional of all tourist sites in Seoul. As a result, Gyeongbokgung and Changdeokgung Palaces draw a large following across weekdays and weekends alike. Seosulla Street is a charming local secret where traditions meet today’s sensibilities.

*Joseon: A kingdom ruled by the Yi family for 27 generations spanning approximately 518 years, from 1392 to 1910
Jewelry craft shops at Seosulla Street

Seosulla Street is an 800-m-long alley along the stone walls of the Jongmyo Shrine. It was originally a patrol route for the "Sulla" force, a night watch force that was responsible for policing in the Joseon period. Today, this street is home to restaurants and cafés housed in renovated hanok, traditional residential buildings of the Joseon period. As a Craft Street* established by the City of Seoul, Seosulla Street also has jewelry craft shops hidden across the alleyways in the neighborhood, so it is worth slowing one’s steps to explore the neighborhood more thoroughly.

*Craft Street: A cultural street initiative established by the City of Seoul to bring together the traditions of jewelry trading at Jongno Jewelry Shopping Street and the creative craft culture among the younger generations
2. 잘빠진메밀

A clean and polished bowl of buckwheat noodles,

#KoreanDish #BuckwheatNoodle #Dumpling

Jalppajin Memil, a restaurant serving Korean dishes made with buckwheat, is best known for its three types of buckwheat noodles: Buckwheat noodles, which come in cool and refreshing soup; spicy buckwheat noodles, tossed with a spicy sauce; and buckwheat noodles with perilla oil, seasoned with perilla oil and propriety soy sauce.

In general, buckwheat noodles on the market tend to contain flour, but this restaurant serves buckwheat noodles purely made with buckwheat, which amplifies the fragrance of the buckwheat even further. Another popular menu, jumbo buckwheat mandu, goes perfectly with the light taste of buckwheat noodles. These dumplings are filled with plenty of minced meat and vegetables and come in steamed and deep-fried varieties. The restaurant is also known for its winter menu, "buckwheat mandu hot pot set menu."

Deep-fried Jumbo Buckwheat Mandu
  • Name Jalppajin Memil Ikseon

  • Address 73, Yulgok-ro 8-gil, Jongno-gu, Seoul

  • Opening Hours Monday-Friday 11:00-21:30 (15:00-17:00 break), Saturday-Sunday 11:00-21:30 (15:30-16:30 break)

  • Signature Menu and Prices (March 2023) Buckwheat Noodles KRW 9,000,
    Deep-fried Jumbo Buckwheat Mandu KRW 7,000

  • Tel +82-507-1441-1214

3. 카페 사사

Traditional desserts served in hanok,

#Tranquil #RiceCakeStick #Gwapyeon

Rinse the buckwheat noodles with traditional sweets and beverages at SASA, a hanok café located about 5 min on foot from Jalppajin Memil that serves desserts and beverages, reinterpreting traditional and contemporary culture. For the most Korean dish of all desserts, we recommend the "SASA set menu," which includes grilled rice cake sticks and makgeolli (unrefined rice wine), a traditional Korean liquor. Grilled rice cake sticks boast a chewy texture that goes well with malt syrup and powdered soybeans served alongside. Makgeolli served at SASA is nonalcoholic, making it ideal for even those who don’t like the taste of alcohol to taste the deep flavors of makgeolli.

For a more refreshing but no less Korean dessert, we recommend gwapyeon (fruit jelly). Gwapyeon is a jelly-like dessert made by mixing fruit juice from seasonal fruits with mung bean starch, sugar, and honey. It is somewhat like sherbet or fruit jelly. SASA is named after the sound of trees swaying in the wind, and just like its name, it is a great place to enjoy a tranquil rest in hanok with the sound of the wind. First-floor seats have a front-row seat to Seosulla Street’s stone walls, while the second-floor window seats overlook the Jongmyo Shrine’s stone walls and the nearby hanok buildings.

Gwapyeon (fruit jelly) made with seasonal fruits
Terrace seats
  • Name SASA

  • Address 1st and 2nd floors, 147, Seosulla-gil, Jongno-gu, Seoul

  • Opening Hours Monday-Friday 12:00-19:00, Saturday-Sunday 12:30-19:00

  • Signature Menu and Prices (March 2023) SASA Set Menu KRW 9,300, Gwapyeon KRW 8,600

  • Tel +82-2-762-7001

4. 종묘

A place that houses the souls of Joseon’s royalty,

#Hanok #Joseon #WorldHeritage

A question comes to mind when one walks down Seosulla Street: What lies beyond these stone walls? The answer can naturally be found across the wall at Jongmyo Shrine. Jongmyo Shrine houses "sinju," which are tablets engraved with the names of Joseon kings and queens, for ancestral rituals. It was burned down during the Japanese invasion of Korea* but was rebuilt to its present form. What makes Jongmyo Shrine so special is the fact that rituals are still being held there.

Ancestral rites are held on the first Sunday of May and the first Saturday of November and are led by members of the Jeonju Yi clan, the descendants of Joseon’s royal family. In recognition of its historical value, Jongmyo Shrine was designated as a UNESCO World Heritage in 1995.

*Japanese invasion of Korea: Two invasions committed by the Japanese forces from 1592 to 1598
  • Address 157, Jong-ro, Jongno-gu, Seoul

  • Opening Hours - Guided tours: Depends on the language /
    Standard entrance (Saturdays, Sundays, holidays,
    every last Wednesday of the month)
    - February-May, September-October 09:00 - 18:00 /
    June-August 09:00 - 18:30 /
    November-January 09:00-17:30

  • Entrance Fee (March 2023) Individual KRW 1,000 /
    Foreigner (19-64 age) KRW 1,000 /
    Free of charge when wearing hanbok

5. 세운상가

A filming location where Seoul’s past and present intersect:

#Retro #FilmingLocation #FirstMixedUse

One can find a different face of Korea right across from Jongmyo Shrine, only 3 min away by foot: Sewoon Arcade, the first mixed-use apartment building in Korea and the center of Korea’s electric and electronic industries in the 1970s and the 80s. It is pretty enough on its own thanks to the years of history that had accumulated in its space, but what elevated Sewoon Arcade to fame once more are the retro yet stylish spaces like the Horangi Café and the philosophy bookstore Soyoseoga. Today’s Sewoon Arcade was given a new life through an urban regeneration project, establishing the arcade as a place to see Seoul’s past and present.

Fans of K-dramas will recognize Sewoon Arcade from the popular series Vincenzo, featuring Song Joong-ki. The popularity of Vincenzo was such that it took the first place in Netflix charts in Singapore, Taiwan, Thailand, and the Philippines during its run. Sewoon Arcade doubled as the "Geumga Plaza," the main setting of the show, so if you enjoyed the show, make sure to visit the Sewoon Arcade and relive the moments!

Retro-style shop in Sewoon Arcade
  • Name Sewoon Arcade

  • Address 159, Cheonggyecheon-ro, Jongno-gu, Seoul

  • Opening Hours Depends on the store

6. 우리술집 다람쥐

Meet the traditional ingredients in this traditional bar,

#Fusion #Makgeolli #SaltedShrimpPasta
Signature menu, Grilled Jeju Sundae

What better way to wrap up a trip through Korea’s tradition and today with a visit to a fusion bar? "Daramgee," a bar located along the stone walls, uses Korean ingredients to prepare various fusion dishes.

Its signature menu is the grilled Jeju sundae. Sundae is a sausage-like dish made by filling the pork intestines with different ingredients tossed in blood. This dish comes with a fermented soybean paste sauce, spicy with extra spicy chili pepper, and truffle mayo. The two sauces represent the eclectic influences that created this place, so make sure to experience both.

Daramgee standing in front of a stone wall

Another popular menu is a pasta plate that uses salted freshwater shrimp from Gangjin. Salted freshwater shrimp belongs to a family of salted and fermented foods that form the basis of Korean cuisine. This dish uses spaghetti to bring out the uniqueness of Korean salted seafood in a more familiar form.

Makgeolli on tap

Being a bar, Daramgee also offers a wide selection of traditional Korean liquor. If a bottle sounds too much, take things slowly with "Makgeolli on Tap," sold by the glass.

  • Name Daramgee

  • Address 1st floor, 101, Seosulla-gil, Jongno-gu, Seoul

  • Opening Hours Tuesday-Friday 17:00 - 23:30,
    Saturday-Sunday 16:00 - 23:30,
    Closed on Mondays

  • Signature Menu and Prices (March 2023) Grilled Jeju Sundae KRW 22,000,
    Salted Freshwater Shrimp Pasta KRW 19,000,
    Makgeolli on Tap KRW 7,800

  • Tel +82-70-4258-8880

7. 한양도성 둘레길 7. 한양도성 둘레길

Walk along the historic fortifications

#Fortifications #Trail #Walk

Now that you’ve followed the water, it’s time to take a walk along the historical walls of Seoul: Hanyangdoseong, the Seoul City Wall. These fortifications were built to protect Hanyang, the royal capital of Joseon. Despite the many years that had passed since then, the fortress still retains much of its old appearance. There are six trails included in Hanyangdoseong. The Naksan Mountain Trail connects Heunginjimun Gate, the city’s eastern gate, to Hyehwamun Gate. It takes about 10 min by foot to reach the Heunginjimun Gate from the Cheonggyecheon Secondhand Book Street, so it connects seamlessly into the itinerary.

Heunginjimun Gate

Take a breather and look over your shoulders to find an expansive view of the Heunginjimun Gate and the Dongdaemun Design Plaza (DDP), Seoul’s premier cultural complex.

  • Address 70, Jongno 6(yuk)-ga, Jongno-gu, Seoul

  • Opening Hours Open 24 hours

8. 광장시장

Enjoy local food along the local alleys

#110Years #StreetFood #WholeChicken

Gwangjang Market is a market with 110 years of history. It is also known for its vibrant street food scene, featuring dishes like mung bean pancakes, gimbap, and beef tartare. The nearby Chicken Alley offers whole chicken soup, which features a clear chicken broth boiled from a whole chicken.

Chicken Alley
Whole Chicken Soup
  • Address 88, Changgyeonggung-ro, Jongno-gu, Seoul

9. 청계천

Find another gourmet alley

#Festivals #Stream #TakeBreather

One can find a stream flowing beneath a transparent deck while walking near Sewoon Arcade, which is none other than the Cheonggyecheon Stream, a slice of nature at the heart of Seoul. Today, the Cheonggyecheon Stream houses a waterside park extending for about 5.8 km from Cheonggye Plaza, where the people of Seoul go to take a breather or enjoy slow walks. It also serves as a venue for yearly events and festivals, particularly at the end and the beginning of the year. It is a place where culture flows like a stream. Start at the front of the Sewoon Arcade and walk along the stream eastward to find many different facets of Seoul, such as Gwangjang Market, Dongdaemun Dak Hanmari (Whole Chicken) Alley, and Cheonggyecheon Secondhand Book Street.

  • Address Seoul Tourism Plaza
    (Tourist Information Center near Cheonggyecheon Stream)

  • Tel +82-2-6365-3100

  • Opening Hours 09:00 ~ 18:00

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