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Foodtrip on The Road

Yongnidan Street, Seoul

2023-09-18 04:10:17 No. of Views 161

2. Food Trip through Hidden Alleys of Korea : Yongnidan Street - International cuisine in Seoul’s global village

Alley Map - 1: Yongsan Family Park, 2: National Museum, 3: HYBE Building, 4: pixel per inch, 5: Amorepacific Museum, Food: BREADYPOST, sam sam sam, Keebo, Quartz

This is the hottest and the hippest street for the younger generations in Seoul, which is a global village featuring hip and trendy shops and flavors from San Francisco to Japan. Streets marked with "-nidan" are often the most popular hangouts among the Korean youth: Songnidan Street, located by the Seokchon Lake; Mangnidan Street, near Mangwon-dong; and the star of this article, "Yongnidan Street."

This two-hour walking course includes good food, photo spots at Namsan Mountain, exhibitions on Korean tradition, and cutesy shops. If you want to know more about the cutting edge of Korean youth culture, go and hang out with the cool kids at Yongnidan Street.

Yongnidan Street Itinerary
*Click on each course to see details.
1. Yongsan Family Park

Start the Yongnidan Street trip with

#Park #Art #Walk

Yongnidan Street was once a neighborhood filled with old stores until 2019, when Amorepacific’s new headquarters moved into the neighborhood. This put the foot traffic and visitor figures on an increasing trend until 2021, when HYBE, the management company behind BTS, moved into the neighborhood as well. Yongsan Family Park is a great place to begin visiting Yongnidan Street.

Formerly a driving range attached to the US Army Garrison (USAG) Yongsan, this park transformed the contours of the golf range into an urban green space. It is also home to large sculptures created by leading sculptors from 7* countries, so there’s an opportunity to enjoy some art in the city center as well.

*7 countries: Korea, France, Switzerland, Germany, Great Britain, United States, and Canada
Pond and large sculptures at Yongsan Family Park
A hand-shaped sculpture within Yongsan Family Park
  • Address 137, Seobinggo-ro, Yongsan-gu, Seoul

2. the National Museum of Korea 2. the National Museum of Korea

A rising photo spot for N Seoul Tower,

#NationalMuseum #N-Tower #PhotoZone

Thus, the National Museum of Korea draws a considerable crowd of visitors not only for its collection but also for its reputation as one of the premier photo spots to capture the landmark N Seoul Tower. The N Seoul Tower is an observation tower located in Myeongdong and is one of the most recognizable landmarks in Korea. It is reputed to be a great place to take backlight photography, so join the other Korean youths as they post their pictures and shorts with the tower in the background.

Guided tours in four foreign languages* are available for international visitors at 10:30 and 13:00, so don’t miss the chance to see the collection as well.

*Four foreign languages: English, Chinese, Japanese, and French. Schedules may be subject to change, so check the museum’s home page before visiting.
The exterior of the National Museum of Korea
N Seoul Tower photo zone within the museum
  • Address 137, Seobinggo-ro, Yongsan-gu, Seoul

  • Opening Hours Monday, Tuesday, Thursday, Friday, Sunday
    10:00 - 18:00 (last entrance 17:30) /
    Wednesday, Saturday 10:00-21:00 (last entrance 20:30)

  • Fees Free of charge (payment may be required for special exhibitions)

  • Website https://www.museum.go.kr (English / Chinese / Japanese)

3. HYBE Building

A must-visit site for K-pop stans:

#K-POP #KoreanWave #PopCulture

The area in front of the HYBE Building is a well-known gathering place for K-pop stans across the world, either in the birthday cafés* unique to K-pop fandom or in search of commemorative posters and other memorabilia for their favorite artists. *Birthday café: A practice where fans rent out cafés on their favorite artists’ birthdays or other significant dates, decorate the interior with photographs and albums, and enjoy a gathering among like-minded people

Birthday poster dedicated to HYBE artist
  • Address 42, Hangang-daero, Yongsan-gu, Seoul

4. sam sam sam

San Francisco in Seoul:

#Restaurant #WesternFood #ForeignStyle

A passionate photography session across the N Seoul Tower photo spots and the HYBE Building must be rewarded with some good food afterward. Because Yongnidan Street’s restaurant scene started to develop in 2019, in the midst of the COVID-19 pandemic, many of the restaurants that moved into the area took on an international flair to cater to cosmopolites grounded by travel restrictions. A trip to the States, Vietnam, or Thailand? Just head to sam sam sam, a restaurant styling itself after San Francisco.

sam sam sam’s interior

From a pantry full of imported foods to tomato posters across the interior space, the restaurant has drawn a consistent following through its quirky scenery and unique menus. The restaurant does not take any reservations, so the waiting list tends to be quite long. We recommend arriving at the restaurant at the start of its business hours.

Purple Sweet Potato Gnocchi as an appetizer

Purple sweet potato gnocchi, garnished with a smiley fried potato, really whets one’s appetite with its chewy texture and the gentle sweetness of the purple sweet potato cream.

sam sam sam’s signature menu, Lasagna

The signature menu of this joint is the California-style lasagna, which features lasagna noodles alternating with hash browns. Thanks to the deep and savory meat sauce, the combination is quirky in both texture and taste.

Octopus Ink Risotto

Whole octopus ink risotto is another popular menu beloved for its rich flavor.

  • Name sam sam sam

  • Address 1st floor, 25, Hangang-daero 50-gil, Yongsan-gu, Seoul

  • Opening Hours Every day 11:00 - 15:00, 17:30 - 21:50 / Break 15:00-17:30 (excluding weekends)

  • Signature Menu and Prices (March 2023) Sweet Potato Gnocchi KRW 9,000,
    California-style Lasagna KRW 19,000,
    Octopus Ink Risotto KRW 21,000

  • Tel, Instagram +82-507-1309-1103 https://www.instagram.com/samsamsam.kr/

5. Quartz Coffee

A cheesy latte drink in

#Café #Latte #NationalBarista

After a good meal, it’s time for some good coffee, so head to Quartz Coffee, about 4 min away from sam sam sam on foot. The café opened in the summer of 2020, and its antique brick exterior and blue-toned interior design proved quite popular. It is also appreciated by serious coffee fans as its blends are seasonally prepared by Yoo Yeon-joo, a 15-year experienced barista who represented Korea in a coffee competition. Its most popular menu is the Quartz Latte, which is made with condensed milk.

The milk used for this beverage is condensed in a vacuum over 5 hrs at 65°C, bringing a harmony of sweet and salty notes that make this beverage special. The thick and curdled texture of the condensed milk also imbues the beverage with a cheese-like note.

6. pixel per inch

A shop full of photographs,

#Shop #Memorable #PhotoZone

The next stop is "pixel per inch," a shop catering to the new generations’ love for photography and records. The shop offers film cameras for rental and merchandise like photograph collections published by independent publishers.

It also has a Polaroid photo booth. If you want to make your trip to Yongnidan Street even more memorable, don’t miss the film camera rental services.

  • Name pixel per inch

  • Address 301, 7, Hangang-daero 54-gil, Yongsan-gu, Seoul

  • Opening Hours Weekdays 13:00 - 19:00 / Weekends 13:00 - 19:30

7. Amorepacific Museum of Art 7. Amorepacific Museum of Art

A splash of color added to Yongnidan Street,

#K-Beauty #ContemporaryArts #40Years

Amorepacific Museum of Art is a continuation of the Pacific Museum, which housed the private collection of Suh Sungwhan, founder of Amorepacific with popular cosmetic brands like Innisfree and Laneige. When the Pacific Museum, a museum with more than 40 years of history at the time, was relocated to the Amorepacific headquarters, it was renamed the "Amorepacific Museum of Art." The museum offers various exhibitions covering both Eastern and Western classical and contemporary art.

  • Name Amorepacific Museum of Art

  • Address 100, Hangang-daero, Yongsan-gu, Seoul

  • Opening Hours 10:00 - 18:00 (last entrance 17:30) / Closed on Mondays

  • Entrance Fee (March 2023) Depends on the exhibition

  • Website https://apma.amorepacific.com/index.do (English)


A rising bakery in Yongnidan Street,

#BakeryTrip #Pretzel #DirtyChoco

Bakery trips have always been a popular trend among the youth in Korea. Its Korean name, "bread pilgrimage," even references the religious fervor required to make pilgrimages. The popular pilgrimage sites are Daejeon; Cheonan; Namcheon-dong in Busan; and Seongsu and Mangwon in Seoul. Bakery cafés like the Teddy Beurre House and Dotori Bakery moved into Yongnidan Street in recent years, drawing a larger group of pilgrims to the area. BREADYPOST was the other recent addition that elevated Yongnidan Street’s reputation.

Butter Pepper Pretzel and Dirty Choco Pretzel

BREADYPOST specializes in soft pretzels, which are softer and chewier than the standard pretzel. The items on the menu include the plain pretzel, the simple-is-the-best option, as well as pretzels featuring pepperoni, coconut, butter pepper, and buckwheat. The signature menu of this café is the "Butter pepper pretzel," which combines creamy butter and peppercorns that burst into one’s mouth. "Dirty choco pretzel," topped with sumptuous chocolate cream, provides a welcoming spike of blood sugar after a long day of walking.


  • Address 2nd floor, 6, Hangang-daero 44-gil, Yongsan-gu, Seoul

  • Opening Hours 11:00-22:00 (last order 21:00)

  • Signature Menu and Prices (March 2023) Pretzels KRW 3,800-, Coffee and Beverages KRW 5,000-

  • Instagram https://www.instagram.com/breadypost_bakery/

9. Keebo

A slice of Japan at Yongnidan Street,

#Izakaya #Highball #Cocktail

Yongnidan Street is full of restaurants inspired by different cultures around the world, providing an experience as if one is in a different country while standing in the heart of Seoul. After all, its trendy and exotic atmosphere is the reason behind Yongnidan Street’s appeal among the youth in Korea. The next choice in this itinerary reflects this cosmopolitan character as a Japanese-style izakaya. Keebo is a restaurant themed after tachinomi, or Japanese-style standing bars. The menu is divided into two, "before round one" and "after round two": The former mostly contains light meals as menus to be eaten before the first round in the evening, while the latter features simple dishes that can be enjoyed after the second round.

Yakisoba on “Before Round One” menus

Menus "before round one" feature dishes like omelet rice, dumplings, and stir-fried noodles. "After round two" menus feature light and fresh menus like cucumber salad and citron and tomato salad, which can be enjoyed without being too filling.

“After Round Two” menu Cucumber Salad

Too full after the second round? Opt for highballs or Keebo Cocktail for their freshness. Keebo Cocktail combines whisky with fruits like melon, lemon, and kuri (chestnut) to create a sweet and refreshing cocktail.

  • Name Keebo

  • Address 17, Hangang-daero 50-gil, Yongsan-gu, Seoul

  • Opening Hours Monday-Thursday, Sunday 16:00-23:00 / Friday, Saturday 16:00-24:00

  • Signature Menu and Prices (March 2023) Draft beer KRW 5,000-, Highball KRW 8,000-, Food Items KRW 6,000-

  • Instagram https://www.instagram.com/keebo.co/

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