Q Is a brand jointly developed by three companies?

The brand is a contemporary reinterpretation of Jeju’s local charm through the collaboration of Favorite, a multi-brand shop at Place Camp Jeju, Mother Ground, a sneaker brand, and Likelihood, a clothing brand. Mother Ground designs sneakers inspired by nature, while Likelihood makes daily wear. Favorite functions as a media that delivers Jeju’s beauty.

Q How did the three companies come together?

Items bought with excitement at a tourist attraction are often abandoned as soon as they arrive home. Our journey began with the question of “Should all souvenirs like that?” Playce offers a collection of memories of Jeju tour. We wanted to convey a design that embodies Jeju’s essence to those who are not attracted to existing souvenirs or want something new.

Q What elements of Jeju did you incorporate into your design?

We came up with the colors of Jeju. The vivid colors of nature, such as orange tangerines, green Gotjawal Forest, and black basalt, are excellent elements that convey Jeju’s charm. The first series consisted of two concepts: ISLAND OF TANGERINE and ISLAND OF BIJARIM (Torreya forest). Graphically, orange tangerines and green Torreya leaves express Jeju on everyday clothes, shoes, and bags.

Q What is the memorable advice you got from the judges?

It is an advice, “If you want to become a representative brand in Jeju, let it be known even outside of Jeju.” It sounds natural, but we did not give it a thought nor planned about it. That motivated us to open pop-up stores in Seoul and Busan. One day, if we expose the videos and images we created through outdoor advertisements in the city, we will be remembered as a representative Jeju brand.

Q What is the ultimate goal of you?

Favorite, Mother Ground, and Likelihood created this brand jointly. However, we want to make it a platform for other brands and small businesses in Jeju, which want to participate in our message. In addition to goods, we will carry out various activities to protect and promote Jeju. Jeju is an island with various and unique stories.