1. Tell us about J&B Cookie house.

To date, we have entered 31 department stores in Korea, reaching a large number of consumers with our premium branded Grains Cookie. Furthermore, we are trying to promote Grains Cookie as a meaningful product for foreigners visiting Korea.

2. The cookies are delicious, but the hanbok tin case is adorable.

The Beauty of Hanbok cookies come in four types of hanbok designs (king, queen, groom, bride) in tin cases. We aim to naturally convey the beauty of hanbok to foreign tourists visiting Korea.

3. What inspired you to create the award-winning product?

We designed the cookies to allow tourists in Korea to take home their experiences and memories of trying on hanbok at tourist spots, along with our cookies.

4. What challenges did you face in planning, producing, selling, and distributing your award-winning product?

The key part of ensuring your product’s success and sustained demand is advertising and marketing. Effectively promoting and marketing our “Beauty of Hanbok cookies” is still a big challenge for us. We are strategizing on how to highlight the inherent value and beauty of the product and communicate it to our target customers.

5. What did you learn from the contest, and do you have any stories you’d like to share?

Participating in the contest made us realize the importance of promotional marketing and the need to build a broader promotional infrastructure.

6. Tell us about your plans for the future.

We aim to expand the exposure and sales opportunities for our product by collaborating and partnering with tourism organizations, hotels, and airlines. In addition, we plan to strengthen our marketing strategy and promote our products more widely through digital marketing, social media, and online advertising.