1. Tell us about K-Gamsung.

K-Gamsung is focused on planning and R&D of content and goods that everyone, including the Millennials and Gen Z generation, can enjoy, themed around Korea’s cultural heritage, architecture, art, and unique vibes. As K-culture is causing a buzz globally, we are continuously developing content that satisfies the five senses for both locals and inbound tourists from around the world to enjoy and experience Korea.

2. Is there a special reason for developing the ‘Five Senses Experience Kit’?

Gwanghwamun's Woldae, a key cultural heritage and tourist site in Korea, was restored and opened to the public on October 15th last year. Gwanghwamun and Gyeongbokgung Palace attracted global attention through performances by world-renowned K-pop idols BTS and New Jeans, as well as a fashion show by the global luxury brand Gucci. With that, we aimed to convey the value of Korean cultural heritage through sensuous Gwanghwamun and Gyeongbokgung-themed goods.

3. What aspect did you focus on the most while developing the product?

We expressed the symbolism of Gwanghwamun, the main gate of Gyeongbokgung Palace, and the beauty of traditional architecture through familiar items like 'soban' (traditional tray table) and chairs, ensuring that people of all ages from home and abroad can easily enjoy it while experiencing the joy of Korean tourism. We also integrated LED technology to depict the beautiful night scenery.

4. What challenges did you face during the production process?

Because ESG and eco-friendly tourism are hot topics, we aimed to develop products by actively using eco-friendly materials, which presented some challenges in the process. Additionally, we put considerable thought into differentiating our product from similar ones while elegantly and harmoniously expressing traditional Korean beauty.

5. What was the most memorable moment during the contest process?

Every moment was memorable during this meaningful contest. I particularly recall the moment the first mock-up that came out during the simulation process and how we were able to objectively assess and improve the product based on the warm advice from the judges.

6. What are your future goals and plans?

With the recent global success of Netflix's ‘Culinary Class Wars’, author Han Kang winning the Nobel Prize in literature, and other positive developments, K-culture is being embraced in a wider range of fields beyond K-pop. Accordingly, we aim to become a company that continuously contributes to the revitalization of tourism in Korea while expanding into more diverse product areas and pursuing exports overseas.